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Blush Merchants

Auckland, Auckland City

Website

About

Blush Merchants is an Auckland-based boutique distillery creating vibrant, fruit-infused gins and modern spirits with a New Zealand twist.

Based in Auckland, Blush Merchants is known for its handcrafted, triple-distilled gins that bring colour and flavour to the New Zealand spirits scene. Their flagship Blush Gin was New Zealand’s first pink gin - a rhubarb-infused creation that quickly became a favourite for its natural colour and vibrant flavour.

Since then, the range has expanded to include other bold expressions such as boysenberry, alongside new brands like Weekender Gin and Russell Rum. Blush continues to champion premium spirits that are approachable, flavourful, and fun. A standout at festivals, Blush Merchants is a Gindulgence favourite, delighting fans with their colourful bottles and crowd-pleasing pours.

Details

Region	Auckland City, Auckland
Address	Auckland
Has Cellar Door?	No
Has Distillery Tours?	No
Website	blushmerchants.co.nz/

Blush Boysenberry Gin

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A rich, small-batch New Zealand gin infused with vibrant boysenberries, offering bold berry flavour with a smooth finish.

Category	Flavoured Gin
ABV %	37.5%
Bottle Size/s:	700mls, 250mls
Price %	$95.00, $40.00
Botanicals Used	Boysenberries, juniper, citrus, sweet berry richness, smooth finish, natural sediment
Recommended Mixers	Tonic, soda water, lemonade
Recommended Garnishers	Fresh boysenberries, mint sprig, citrus slice

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Blush Citrus Gin

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A zesty New Zealand gin infused with citrus and a hint of rhubarb, delivering a crisp, cloudy summer sipper.

Category	Flavoured Gin
ABV %	41.09%
Bottle Size/s:	700mls, 250mls
Price %	$95.00, $40.00
Botanicals Used	Citrus fruit blend, rhubarb, juniper, naturally cloudy, fresh and zesty finish
Recommended Mixers	Premium Indian Tonic, soda water, citrus soda
Recommended Garnishers	Lemon slice, orange twist, mint sprig

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Blush Rhubarb Gin

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New Zealand’s original pink gin, infused with hand-pressed rhubarb for a naturally vibrant colour and delicately sweet tartness.

Category	Flavoured Gin
ABV %	37.5%
Bottle Size/s:	700mls, 250mls
Price %	$95.00, $40.00
Botanicals Used	Hand-pressed rhubarb, juniper, citrus, soft spice, sweet tartness, smooth finish
Recommended Mixers	Aromatic Tonic, soda water, rose lemonade
Recommended Garnishers	Rhubarb ribbon, lemon twist, edible flowers

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Weekender Classic Gin

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A smooth, savoury-spiced gin with citrus highlights, perfect for everyday sipping or weekend gatherings.

Category	Classic Dry
ABV %	41%
Bottle Size/s:	700mls
Price %	$75.00
Botanicals Used	Juniper, savoury spice, citrus peel, smooth finish, balanced character
Recommended Mixers	Tonic Water, soda water, lemon tonic
Recommended Garnishers	Lemon twist, rosemary sprig, pink peppercorns

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Weekender Lemon Gin

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A zesty, refreshing gin with bright lemon notes and a hint of spice - crafted for summer sipping.

Category	Flavoured Gin
ABV %	41%
Bottle Size/s:	700mls
Price %	$75.00
Botanicals Used	Lemon zest, juniper, light spice, bright citrus, crisp and refreshing finish
Recommended Mixers	Tonic Water, lemon soda, soda water
Recommended Garnishers	Lemon slice, thyme sprig, grapefruit peel

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Weekender Orange Gin

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A citrus-forward New Zealand gin bursting with orange zest and warm spice, perfect for sunset sipping.

Category	Flavoured Gin
ABV %	41%
Bottle Size/s:	700mls
Price %	$75.00
Botanicals Used	Orange zest, juniper, soft spice, bright citrus, smooth finish
Recommended Mixers	Indian Tonic, soda water, blood orange soda
Recommended Garnishers	Orange wheel, cinnamon stick, thyme sprig

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Weekender Peach Gin

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A juicy and smooth New Zealand gin infused with ripe peaches and a cheeky floral twist — the ultimate taste of Kiwi summer.

Category	Flavoured Gin
ABV %	41%
Bottle Size/s:	700mls
Price %	$75.00
Botanicals Used	Ripe peach, floral notes, juniper, light spice, smooth and juicy finish
Recommended Mixers	Indian Tonic, soda water, peach iced tea
Recommended Garnishers	Peach wedge, mint sprig, lemon twist

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Russell Black Strap Rum

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A bold, spice-driven New Zealand rum made with blackstrap molasses and a secret botanical blend.

Category	Spiced Rum
ABV %	40%
Bottle Size/s:	700mls, 250mls
Price %	$80.00, $40.00
Botanicals Used	Blackstrap molasses, vanilla, dark chocolate, citrus, warming spice, smooth and bold finish
Recommended Mixers	Distillers Cola, ginger beer, orange soda
Recommended Garnishers	Orange slice, cinnamon stick, star anise

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Russell Spiced Rum

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A smooth, spiced New Zealand rum crafted with Caribbean oak-aged rum and infused with local botanicals.

Category	Spiced Rum
ABV %	40%
Bottle Size/s:	700mls, 250mls
Price %	$80.00, $40.00
Botanicals Used	Oak-aged Caribbean rum, vanilla, caramel, citrus, nutmeg, clove, smooth finish
Recommended Mixers	Ginger Beer, cola, spiced apple soda
Recommended Garnishers	Orange slice, cinnamon stick, nutmeg dust

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