Sum Yum is New Zealand’s first kūmara-distilled Soju - crafted in Queenstown and bursting with fresh, local flavour.
Sum Yum is a bold and playful New Zealand spirits brand created by Angels Share Spirits. It is the world’s first kūmara-distilled Soju, made in Queenstown using traditional Korean inspiration and New Zealand-grown kūmara. Distilled with glacial water and crafted for smoothness, it’s designed for good times and modern sharing rituals.
Available in a variety of flavours - including Original, Quince, Raspberry, Pear, and Sugar-Free - Sum Yum is more than a drink, it's a "soju experience." The brand embraces Korean tradition while infusing it with a Kiwi twist, making it ideal for social settings, chilled shots, or unique cocktail creations.
Sum Yum also curates monthly mixology recipes and promotes its vibrant, social character through artistic branding and community engagement.